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Releasing a formulaic video isn’t so bad because people are already familiar with the formula, so all you have to explain to them is the product. If you take a quick scroll through Product Hunt, you’ll notice a lot of trends companies use for their startup videos, which isn’t a bad thing, especially if you’re introducing a totally new tech idea to the masses. It’s what first interested me in the idea of their disruptive file sharing service. If you watched the teaser trailer for Minbox 3, you’ll see that the company’s style is kind of guerilla. When you live and breathe every aspect of a product, you’re able to develop a style of your own in those early days and let the brand make a space for itself organically. Working with a small team definitely has its benefits, namely everyone has to know everything about the product. So it took us a while to find the right team, but it’s pretty much like we’re a family.” When you’re starting a company and you have a few employees - we only have four - every hire is kind of like really, really, really crucial. Everyone needs to find people that fit in their culture. Mimran said, “Finding good people to work with was a problem. To work through those initial startup phases, you have to have a solid team. This was an initial hurdle the Minbox team had to work through: tackling the back end to make the front end as intuitive and seamless as possible. The concept, of course, is a great one that people need, so you have to wonder the very thing that probably every founder wonders from time to time, “Why hasn’t anyone done this before?” Turns out, it’s not as simple to transfer files as it seems. “It was shortening the workflow to be as quick and easy as possible, and handles all of the problems with file sizes and conversions and everything else on the other end.”

It was a lot of steps to take for an single action - sending photos.

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“Fashion photographers specifically because they take shots in RAW… during a photoshoot.” At the end of every shoot, Mimran said photographers have to import hundreds of the photos to an app, figure out which ones to send, then export those to JPG, zip them and share them (usually in clusters so as to stay within GB caps) with services like Dropbox and WeTransfer. The first place they looked to was the photography industry. “I think the problem is that there’s data everywhere in all of these different buckets and we’re trying to bring them together.” “We thought that there was still a lot of friction associated with sending large files or lots of files.” So, they asked themselves, “How can we make this experience seamless?” The initial idea for Minbox came from a need to transfer many gigabytes easily. What we do is we let people collaborate more, rather than just simple link sharing.” Mimran told me that with this version, “It will take a lot from the learning that we’ve experienced over the last two versions of seeing how people share files, who they share them with and why they’re sharing them.

I got a sneak peek at the Minbox 3 beta, and the new features are definitely enhancing and streamlining how teams work on projects. Then with Minbox 2 came the addition of the web app.

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The first iteration of Minbox was a simple Mac application where you could drag and drop files to your menu bar and just enter your recipients’ emails and hit send. Please stay tuned for more interviews with startup founders sharing tough lessons they’ve learned the hard way, so hopefully you won’t have to.) What Is Minbox?

(This is the first installation of our new Startup Stories series. I talked to him about the evolution of Minbox and how he’s looking to disrupt how we think about file sharing. With Minbox 3, Alexander Mimran and his small team are looking to change that. Each has their own perks and pitfalls but across the board, none of them are super ideal for cross-team, cross-cloud collaboration. When you think about sharing files, your mind probably scrolls through to a few go-to services: Dropbox, Google Docs and maybe even WeTransfer.